Naya Polton is one of the most important business areas in Dhaka City. Many shopping markets, shops, showrooms, banks, political party offices, cinema halls, media centers, community centers, hotels and high-rise apartment building are located in the area.
Polowel Market is the most important market in the Naya Polton area. It was established in 1984 with a 420-roomed five-storied building. There are shops selling a variety of products in the market such as shoe shops, cloth, garments, watches, opticians and fashion products.
The market is popular with customers as it provides the option to choose high quality products as most shops sell foreign goods because they are also importers. Consequently Naya Polton is not a cheap area; nevertheless many young couples come here with their relatives to buy fashion products and wedding clothes and dresses.